High Probability Selling

by: Michael M. Ralph | High Probability Selling One of the most common mistakes in sales is assuming that interest equals a sales opportunity. It doesn't. In fact, many business owners, consultants, and sales professionals waste enormous amounts of time chasing people who are interested but are not actually in a position to buy. Interest is simply curiosity. A true opportunity requires four additional elements: Need Want Afford Now When these elements align, the probabilit