Online Marketing

By Michael M. Ralph | Online Marketing In a digital world flooded with automation, fake traffic, and artificial engagement, one question matters more than ever: Are real people actually interacting with your brand? Bot traffic can inflate numbers, distort insights, and lead businesses to make costly decisions based on false data. Real human engagement, on the other hand, provides clarity, trust, and direction. If you want sustainable growth, it’s time to stop counting bot

by: Michael M. Ralph | Online Marketing Here’s a detailed breakdown of how web automation can capture revenue from anonymous visitors , framed in a business and marketing context: 1. Anonymous Visitor Tracking Even if a user doesn’t identify themselves, web automation tools can track behavior using cookies, IP addresses, device fingerprints, and session analytics. This enables businesses to: Monitor which pages are most visited. Track product interest without requiring a lo